#Echo83: how the friendship between Samsung and Microsoft will end

The 7th month has passed, as the world lives in a pandemic. Everyone is already used to it, they don’t applaud doctors, no one wears a mask, and they didn’t even try to wear gloves. And the coronavirus is no longer perceived as a terrible disease, but as a conspiracy of officials not to do their job. This is exactly what an elderly woman shouted at an employee of the St. Petersburg MFC, who refused to let her into the building without a mask and gloves and asked to sign up in advance by phone. The woman in response shouted that it was impossible to sign up. In general, this is how it is. For example, an entry for Rosreestr is already scheduled for 3 weeks in advance, the answering machine reports, after which the connection is broken. For me, the courier has become a symbol of the pandemic and masks. He came in a mask, gloves, handed over the invoice. Taking the document from me, he lowered his mask, sneezed right in my face (which looked indecent even outside the pandemic), and then turned around and left. https://cars45.co.ke/listing/peugeot/page4?listing_id=cwagNonKjZvawVcpPeugeot in kenya After that, just in case, I began to meet couriers on the street at the entrance. Still more room for maneuver.

The situation with the pandemic is akin to concern about the safety of personal data. And here and there, protection is provided by the rules of hygiene – digital or sanitary. And in both cases, people are more likely to wear virus-blocker amulets, install ad blockers and independently remove Google services from smartphones, being confident in the correctness of their actions. Many companies make money by releasing products that indulge the shamanism and superstitions of citizens. But the coronavirus contributed rather than to the appearance, but to the accelerated development of a number of gadgets.

Generations Millennials and Generation Z have been criticized by boomers for not buying homes, preferring to live in rented apartments. The coronavirus has put everything in its place, and in the US, the real estate market has seen an increase in sales. People have realized that quarantine is more pleasant to experience in your own home. The logical consequence of this was the craving for autonomy, which gave rise to a number of interesting products.

Sometimes I've seen ads on YouTube for various variations of home gardens. Rotofarm takes this story to the next level. And even I wanted such a thing home. Probably not for the benefit, but because of the beauty. Rotofarm is a wheel with a diameter of 0.6 meters, in the center of which there is a lamp, and any useful greenfinch grows on the walls. The wheel, if I understand correctly, makes a complete revolution every 46 minutes. As the creators write, it turns out that gravity (you heartless bitch!) slows down the growth of plants, and rotation allows you to neutralize this effect, and everything grows 2 times faster.

#Echo83: how Samsung and Microsoft's friendship will end

Coconut fiber plays the role of the soil, and the lamp imitates sunlight, enhancing the red and purple colors of the spectrum, which should promote more active growth. At the same time, the lamp can also make sunrises and sunsets. You can, of course, close everything with a special plug that does not let light from the lamp into your apartment.

#Echo83: how Samsung and Microsoft's friendship will end

This whole story, of course, is doubtful, since even though the wheel is beautiful, it is small. It contains 10 planting slots. Lettuce takes about Well Set Complete Aquarium 40 days to become an adult plant, arugula – 25 days. According to the inventors, the "wheel" reduces the time by 2 times. For a continuous cycle, more slots, more wheels are needed. But the inventors of rotofarm say that the product is great not only for growing lettuce, but also for medicinal marijuana. In this case, of course, if individual treatment is meant, then there are no questions. However, the appearance of such products suggests that people have a need. Do not go to the store, where there are dangers and diseases, but grow it yourself.

About Samsung Unpacked, Galaxy Note 20, Google and Microsoft

Last week there was a presentation of a line of gadgets from Samsung. Mobile-Review.com has published detailed materials about all the new products.

I want to briefly share some general observations about Samsung, Google and Microsoft.

About Samsung

  • Among technologists, disputes about which is better, Samsung or Apple, are still popular. The reasonable component of these disputes, in my opinion, has long been lost, and what is happening is more like a clash of football fans, when it is not the meaning that matters, but the "movement" itself.
    My sympathies are still on the side of Samsung, and specifically on the side of the Galaxy Note line. The Galaxy Note has been arguably the most distinctive device on the Android smartphone market for many years. They do not set trends, they do not try to copy them, but Galaxy Note has firmly occupied the niche of communicators for professionals with an emphasis on both management and creativity. Sometimes it seems that the Galaxy Note is what Blackberry devices should have been.
  • Samsung follows the path of Apple, creating a list of company friends who are given devices for review. From a marketing point of view, absolutely the right decision. In a difficult falling market, it was still not enough for some cretin to express his opinion, spoiling the multimillion-dollar investment in promotion. So as smartphones appear in stores, I will definitely go to watch live. Videos and photographs somehow do not convey the size of the camera block – it seems that some kind of unreal colossus. And, of course, it's very cool that a variant with a matte finish is now available. You should definitely look and touch.

If we add to the piggy bank that the second place in terms of volume is occupied by Chinese companies (BBK Electronics and Xiaomi), which, with the intensification of the confrontation between the US and China, will also abandon Google, then the situation turns out to be interesting.

Given that the share of smartphones/tablets on the Internet outweighs the share of computers, even in theory, the situation when the majority of smartphones in the world will be produced without Google services looks, to put it mildly, unpleasant. On the other hand, Google will finally have a strong argument for the antimonopolists.

For a long time, Samsung was on the side of Google, which is generally tightly tied to Google, but smartwatches have been coming to Tizen OS for a long time, and Bixby is called by default on smartphones, not Google Assistant.

Samsung's reduced communication with Google is also fraught. I consistently promote the idea that in the next 2-3 years there will be a redistribution in the smartphone market, when newcomers will take the place of the old leaders. Cooperation with Google allowed Samsung to be the first to integrate new solutions and play the role of the most innovative and exemplary devices. Today, if you look at both performance ratings and camera quality ratings, Samsung's solutions are on the bottom lines of the top 10. And if we discard such highly specialized solutions as the Galaxy Note, ordinary users have less and less reason to pay for Samsung.

A goose is not a friend to a pig, or about friendship between Samsung and Microsoft

Continuing the thought from the previous paragraph, it should be noted that Samsung understands this and, through cooperation with Microsoft, is trying to create a unique ecosystem partnership. Considerable time of the presentation was devoted to the interaction between Samsung and Windows. Kostya Ivanov translated The Verge's excellent material on this topic.

However, the Samsung + Microsoft situation is not a friendship story. If you remember, then Microsoft CEO Satya Nadella killed Windows Phone with an unwavering hand, moved Windows off its pedestal, reorienting the company towards cloud services and Azure. As I see it, the cooperation with Samsung is due to the fact that the company makes the best Android smartphones on the market, according to Microsoft. Here and the best quality, and high performance, and most importantly – wide sales.

Thus, for Microsoft, friendship with Samsung is a kind of massive beta test of how the company's services will work on smartphones. Last year there was an initial introduction of the Link to Windows function, this year they deepened it and added game streaming. Microsoft has a goal of distributing its services, so it will definitely not go in cycles and leave them as a unique feature of Samsung in the future. Rather, having run in, Microsoft will release “patches” that will allow any manufacturer to put Microsoft products on smartphones or integrate them into the system by installing a third-party application. And Samsung in this situation will remain "with a nose".

Microsoft Surface Duo

And speaking of Microsoft, it is impossible not to mention that in the near future the company will finally officially introduce its foldable Surface Duo smartphone. Device with two screens. Somewhat similar to the idea from LG, which promotes the option of a case with an additional screen.

#Echo83: how Samsung and Microsoft's friendship will end #Echo83: how Samsung's friendship will end and Microsoft# Echo83: how Samsung and Microsoft friendship will end

Screen 5.6" folded, 8.3" unfolded. The device can open 360 degrees. Android 10, will be updated to the 11th version. As Snapdragon 855 chipset.

Strictly judge the device should not. Despite the fact that the Surface Duo will go on sale, this is not a commercial model, but rather a model for enthusiasts, based on which Microsoft will show its vision of development in the smartphone segment. The idea is too radical to be implemented now in partnership with Samsung. But if users like the option, then an easy partnership with LG can catch up by introducing both flagship and mid-range versions, thanks to LG Velvet.

#Echo83: how Samsung and Microsoft's friendship will end

Conclusion

On the example of Samsung, we see a company that has reached its peak as a manufacturer of smartphones and components. However, the attempt to create the notorious ecosystem that will bind users has not yet succeeded. A string of partnerships keeps you on top of the podium, and at the moment (believe it or not) Samsung's solutions are the best there is in the world of Android. The only trouble is that, unlike Apple, Samsung solutions can be reproduced by competitors much easier and easier, since Microsoft will only be happy if its products are installed on smartphones from other manufacturers.

#Echo83: how the friendship between Samsung and Microsoft will end

The 7th month has passed, as the world lives in a pandemic. Everyone is already used to it, they don’t applaud doctors, no one wears a mask, and they didn’t even try to wear gloves. And the coronavirus is no longer perceived as a terrible disease, but as a conspiracy of officials not to do their job. This is exactly what an elderly woman shouted at an employee of the St. Petersburg MFC, who refused to let her into the building without a mask and gloves and asked to sign up in advance by phone. The woman in response shouted that it was impossible to sign up. In general, this is how it is. For example, an entry for Rosreestr is already scheduled for 3 weeks in advance, the answering machine reports, after which the connection is broken. For me, the courier has become a symbol of the pandemic and masks. He came in a mask, gloves, handed over the invoice. Taking the document from me, he lowered his mask, sneezed right in my face (which looked indecent even outside the pandemic), and then turned around and left. After that, just in case, I began to meet couriers on the street at the entrance. Still more room for maneuver.

The situation with the pandemic is akin to concern about the safety of personal data. And here and there, protection is provided by the rules of hygiene – digital or sanitary. And in both cases, people are more likely to wear virus-blocker amulets, install ad blockers and independently remove Google services from smartphones, being confident in the correctness of their actions. Many companies make money by releasing products that indulge the shamanism and superstitions of citizens. But the coronavirus contributed rather than to the appearance, but to the accelerated development of a number of gadgets.

Generations Millennials and Generation Z have been criticized by boomers for not buying homes, preferring to live in rented apartments. The coronavirus has put everything in its place, and in the US, the real estate market has seen an increase in sales. People have realized that quarantine is more pleasant to experience in your own home. The logical consequence of this was the craving for autonomy, which gave rise to a number of interesting products.

Sometimes I've seen ads on YouTube for various variations of home gardens. Rotofarm takes this story to the next level. And even I wanted such a thing home. Probably not for the benefit, but because of the beauty. Rotofarm is a wheel with a diameter of 0.6 meters, in the center of which there is a lamp, and any useful greenfinch grows on the walls. The wheel, if I understand correctly, makes a complete revolution every 46 minutes. As the creators write, it turns out that gravity (you heartless bitch!) slows down the growth of plants, and rotation allows you to neutralize this effect, and everything grows 2 times faster.

#Echo83: how Samsung and Microsoft's friendship will end

Coconut fiber plays the role of the soil, and the lamp imitates sunlight, enhancing the red and purple colors of the spectrum, which should promote more active growth. At the same time, the lamp can also make sunrises and sunsets. You can, of course, close everything with a special plug that does not let light from the lamp into your apartment.

#Echo83: how Samsung and Microsoft's friendship will end

This whole story, of course, is doubtful, since even though the wheel is beautiful, it is small. It contains 10 planting slots. Lettuce takes about Well Set Complete Aquarium 40 days to become an adult plant, arugula – 25 days. According to the inventors, the "wheel" reduces the time by 2 times. For a continuous cycle, more slots, more wheels are needed. But the inventors of rotofarm say that the product is great not only for growing lettuce, but also for medicinal marijuana. In this case, of course, if individual treatment is meant, then there are no questions. However, the appearance of such products suggests that people have a need. Do not go to the store, where there are dangers and diseases, but grow it yourself.

  • Despite the interest and love for the Galaxy Note line, I didn’t master the presentation the first time and then watched it in parts. I watched the last presentation of Apple WWDC 2020 excitedly and was even upset when it was all over. And this is perhaps the main advantage of Apple over other smartphone manufacturers. It does not refer to technical content, screen technology, or camera pixels. Apple knows how to tell interesting stories and captivate. And this is what ordinary buyers need. People want to have interesting lives, and Apple promises that through its products. The presentation of Samsung, relatively speaking, is similar to a school textbook. Well written, but still. Sitting and watching like one of the presenters at the presentation in the picture below.
  • The new smartphones will run on two chipset options – Exynos 990 and Snapdragon 865 Plus. This technical point attracted attention for two reasons. The Snapdragon 865 Plus is an upgraded chipset that was introduced just recently. Exynos 990 has been with us since the beginning of the year. The Snapdragon 865 Plus is 7 percent more powerful than the regular version, which in turn was 10% more powerful than the Exynos 990. Thus, the performance gap between the two chipsets is about 15%. For comparison in electronic parrots, you can see the slide below. The average user is unlikely to notice the difference in performance. But Samsung is trying to cultivate the image of a technology leader, and what is happening shows that it will not be able to keep up with progress. In some ways, the situation is similar to Intel. In both cases, companies that own their own facilities are inferior to those who work with contract factories.

The situation with different chipsets attracts attention because Samsung itself does not comment on the reasons why Snapdragon and Exynos smartphones are supplied to certain markets. This year, both the S-series and the Note-series are coming to the South Korean home market and the US with a solution from Qualcomm. Taking into account that the domestic market is important for the company from the image point of view, the preference for a foreign product over a domestic one raises questions.

How Google is losing Android and why it's bad for Samsung

Already the second presentation was held in close cooperation with Microsoft. Spinning this topic, I thought that, despite being tied to their services, Google's position in the mobile market is not as unshakable as it might seem. If you remember, Samsung used to work closely with Google. The company's smartphones received new features almost a year earlier, which were then presented at Google I/O.

Now Google is systematically "losing" supporters. The company did not part with Huawei of its own free will, but in the end there was a situation where the largest manufacturer in the world makes (and quite successfully) smartphones without Google. In early September, another Mate 40 will be shown on the Kirin 1000 chipset, which, apparently, will be the last chipset from TSMC . From September 15, cooperation between the companies will be banned from the United States. This, by the way, will only stimulate the split and the transition of China to its own technologies.

If we add to the piggy bank that the second place in terms of volume is occupied by Chinese companies (BBK Electronics and Xiaomi), which, with the intensification of the confrontation between the US and China, will also abandon Google, then the situation turns out to be interesting.

Given that the share of smartphones/tablets on the Internet outweighs the share of computers, even in theory, the situation when the majority of smartphones in the world will be produced without Google services looks, to put it mildly, unpleasant. On the other hand, Google will finally have a strong argument for the antimonopolists.

For a long time, Samsung was on the side of Google, which is generally tightly tied to Google, but smartwatches have been coming to Tizen OS for a long time, and Bixby is called by default on smartphones, not Google Assistant.

Samsung's reduced communication with Google is also fraught. I consistently promote the idea that in the next 2-3 years there will be a redistribution in the smartphone market, when newcomers will take the place of the old leaders. Cooperation with Google allowed Samsung to be the first to integrate new solutions and play the role of the most innovative and exemplary devices. Today, if you look at both performance ratings and camera quality ratings, Samsung's solutions are on the bottom lines of the top 10. And if we discard such highly specialized solutions as the Galaxy Note, ordinary users have less and less reason to pay for Samsung.

A goose is not a friend to a pig, or about friendship between Samsung and Microsoft

Continuing the thought from the previous paragraph, it should be noted that Samsung understands this and, through cooperation with Microsoft, is trying to create a unique ecosystem partnership. Considerable time of the presentation was devoted to the interaction between Samsung and Windows. Kostya Ivanov translated The Verge's excellent material on this topic.

However, the Samsung + Microsoft situation is not a friendship story. If you remember, then Microsoft CEO Satya Nadella killed Windows Phone with an unwavering hand, moved Windows off its pedestal, reorienting the company towards cloud services and Azure. As I see it, the cooperation with Samsung is due to the fact that the company makes the best Android smartphones on the market, according to Microsoft. Here and the best quality, and high performance, and most importantly – wide sales.

Thus, for Microsoft, friendship with Samsung is a kind of massive beta test of how the company's services will work on smartphones. Last year there was an initial introduction of the Link to Windows function, this year they deepened it and added game streaming. Microsoft has a goal of distributing its services, so it will definitely not go in cycles and leave them as a unique feature of Samsung in the future. Rather, having run in, Microsoft will release “patches” that will allow any manufacturer to put Microsoft products on smartphones or integrate them into the system by installing a third-party application. And Samsung in this situation will remain "with a nose".

Microsoft Surface Duo

And speaking of Microsoft, it is impossible not to mention that in the near future the company will finally officially introduce its foldable Surface Duo smartphone. Device with two screens. Somewhat similar to the idea from LG, which promotes the option of a case with an additional screen.

#Echo83: how Samsung and Microsoft's friendship will end #Echo83: how Samsung's friendship will end and Microsoft# Echo83: how Samsung and Microsoft friendship will end

Screen 5.6" folded, 8.3" unfolded. The device can open 360 degrees. Android 10, will be updated to the 11th version. As Snapdragon 855 chipset.

Strictly judge the device should not. Despite the fact that the Surface Duo will go on sale, this is not a commercial model, but rather a model for enthusiasts, based on which Microsoft will show its vision of development in the smartphone segment. The idea is too radical to be implemented now in partnership with Samsung. But if users like the option, then an easy partnership with LG can catch up by introducing both flagship and mid-range versions, thanks to LG Velvet.

#Echo83: how Samsung and Microsoft's friendship will end

Conclusion

On the example of Samsung, we see a company that has reached its peak as a manufacturer of smartphones and components. However, the attempt to create the notorious ecosystem that will bind users has not yet succeeded. A string of partnerships keeps you on top of the podium, and at the moment (believe it or not) Samsung's solutions are the best there is in the world of Android. The only trouble is that, unlike Apple, Samsung solutions can be reproduced by competitors much easier and easier, since Microsoft will only be happy if its products are installed on smartphones from other manufacturers.

#Echo83: how the friendship between Samsung and Microsoft will end

The 7th month has passed, as the world lives in a pandemic. Everyone is already used to it, they don’t applaud doctors, no one wears a mask, and they didn’t even try to wear gloves. And the coronavirus is no longer perceived as a terrible disease, but as a conspiracy of officials not to do their job. This is exactly what an elderly woman shouted at an employee of the St. Petersburg MFC, who refused to let her into the building without a mask and gloves and asked to sign up in advance by phone. The woman in response shouted that it was impossible to sign up. In general, this is how it is. For example, an entry for Rosreestr is already scheduled for 3 weeks in advance, the answering machine reports, after which the connection is broken. For me, the courier has become a symbol of the pandemic and masks. He came in a mask, gloves, handed over the invoice. Taking the document from me, he lowered his mask, sneezed right in my face (which looked indecent even outside the pandemic), and then turned around and left. After that, just in case, I began to meet couriers on the street at the entrance. Still more room for maneuver.

The situation with the pandemic is akin to concern about the safety of personal data. And here and there, protection is provided by the rules of hygiene – digital or sanitary. And in both cases, people are more likely to wear virus-blocker amulets, install ad blockers and independently remove Google services from smartphones, being confident in the correctness of their actions. Many companies make money by releasing products that indulge the shamanism and superstitions of citizens. But the coronavirus contributed rather than to the appearance, but to the accelerated development of a number of gadgets.

Generations Millennials and Generation Z have been criticized by boomers for not buying homes, preferring to live in rented apartments. The coronavirus has put everything in its place, and in the US, the real estate market has seen an increase in sales. People have realized that quarantine is more pleasant to experience in your own home. The logical consequence of this was the craving for autonomy, which gave rise to a number of interesting products.

Sometimes I've seen ads on YouTube for various variations of home gardens. Rotofarm takes this story to the next level. And even I wanted such a thing home. Probably not for the benefit, but because of the beauty. Rotofarm is a wheel with a diameter of 0.6 meters, in the center of which there is a lamp, and any useful greenfinch grows on the walls. The wheel, if I understand correctly, makes a complete revolution every 46 minutes. As the creators write, it turns out that gravity (you heartless bitch!) slows down the growth of plants, and rotation allows you to neutralize this effect, and everything grows 2 times faster.

Coconut fiber plays the role of the soil, and the lamp imitates sunlight, enhancing the red and purple colors of the spectrum, which should promote more active growth. At the same time, the lamp can also make sunrises and sunsets. You can, of course, close everything with a special plug that does not let light from the lamp into your apartment.

This whole story, of course, is doubtful, since even though the wheel is beautiful, it is small. It contains 10 planting slots. Lettuce takes around Well Set Complete Aquarium 40 days to mature, arugula 25 days. According to the inventors, the "wheel" reduces the time by 2 times. For a continuous cycle, more slots, more wheels are needed. But the inventors of rotofarm say that the product is great not only for growing lettuce, but also for medicinal marijuana. In this case, of course, if individual treatment is meant, then there are no questions. However, the appearance of such products suggests that people have a need. Do not go to the store, where there are dangers and diseases, but grow it yourself.

This whole story, of course, is doubtful, since even though the wheel is beautiful, it is small. It contains 10 planting slots. The salad needs about Well Set Complete Aquarium Well Set Complete Aquarium 40 days to become an adult plant, arugula – 25 days. According to the inventors, the "wheel" reduces the time by 2 times. For a continuous cycle, more slots, more wheels are needed. But the inventors of rotofarm say that the product is great not only for growing lettuce, but also for medicinal marijuana. In this case, of course, if individual treatment is meant, then there are no questions. However, the appearance of such products suggests that people have a need. Do not go to the store, where there are dangers and diseases, but grow it yourself.

About Samsung Unpacked, Galaxy Note 20, Google and Microsoft

Last week there was a presentation of a line of gadgets from Samsung. Mobile-Review.com has published detailed materials about all the new products.

I want to briefly share some general observations about Samsung, Google and Microsoft.

  • Among technologists, disputes about which is better, Samsung or Apple, are still popular. The reasonable component of these disputes, in my opinion, has long been lost, and what is happening is more like a clash of football fans, when it is not the meaning that matters, but the "movement" itself. My sympathies still remain with Samsung, and specifically with the Galaxy Note line. The Galaxy Note has been arguably the most distinctive device on the Android smartphone market for many years. They do not set trends, they do not try to copy them, but Galaxy Note has firmly occupied the niche of communicators for professionals with an emphasis on both management and creativity. Sometimes it seems that the Galaxy Note is what Blackberry devices should have been.
  • Samsung follows the path of Apple, creating a list of company friends who are given devices for review. From a marketing point of view, absolutely the right decision. In a difficult falling market, it was still not enough for some cretin to express his opinion, spoiling the multimillion-dollar investment in promotion. So as smartphones appear in stores, I will definitely go to watch live. Videos and photographs somehow do not convey the size of the camera block – it seems that some kind of unreal colossus. And, of course, it's very cool that a variant with a matte finish is now available. You should definitely look and touch.
  • Despite the interest and love for the Galaxy Note line, I didn’t master the presentation the first time and then watched it in parts. I watched the last presentation of Apple WWDC 2020 excitedly and was even upset when it was all over. And this is perhaps the main advantage of Apple over other smartphone manufacturers. It does not refer to technology, screen technology, or camera pixels. Apple knows how to tell interesting stories and captivate. And this is what ordinary buyers need. People want to have interesting lives, and Apple promises that through its products. The presentation of Samsung, relatively speaking, is similar to a school textbook. Well written, but still. Sitting and watching like one of the presenters at the presentation in the picture below.
  • The new smartphones will run on two chipset options – Exynos 990 and Snapdragon 865 Plus. This technical point attracted attention for two reasons. The Snapdragon 865 Plus is a refreshed chipset that was introduced just recently. Exynos 990 has been with us since the beginning of the year. The Snapdragon 865 Plus is 7 percent more powerful than the regular version, which in turn was 10% more powerful than the Exynos 990. Thus, the performance gap between the two chipsets is about 15%. For comparison in electronic parrots, you can see the slide below. The average user is unlikely to notice the difference in performance. But Samsung is trying to cultivate the image of a technology leader, and what is happening shows that it will not be able to keep up with progress. In some ways, the situation is similar to Intel. In both cases, companies that own their own facilities are inferior to those who work with contract factories.

The situation with different chipsets attracts attention because Samsung itself does not comment on the reasons why Snapdragon and Exynos smartphones are supplied to certain markets. This year, both the S-series and the Note-series are coming to the South Korean home market and the US with a solution from Qualcomm. Taking into account that the domestic market is important for the company from the image point of view, the preference for a foreign product over a domestic one raises questions.

How Google is losing Android and why it's bad for Samsung

Already the second presentation was held in close cooperation with Microsoft. Spinning this topic, I thought that, despite being tied to their services, Google's position in the mobile market is not as unshakable as it might seem. If you remember, Samsung used to work closely with Google. The company's smartphones received new features almost a year earlier, which were then presented at Google I/O.

Now Google is systematically "losing" supporters. The company did not part with Huawei of its own free will, but in the end there was a situation where the largest manufacturer in the world makes (and quite successfully) smartphones without Google. In early September, another Mate 40 will be shown on the Kirin 1000 chipset, which, apparently, will be the last chipset from TSMC . From September 15, cooperation between the companies will be banned from the United States. This, by the way, will only stimulate the split and the transition of China to its own technologies.

A goose is not a friend to a pig, or about friendship between Samsung and Microsoft

Continuing the thought from the previous paragraph, it should be noted that Samsung understands this and, through cooperation with Microsoft, is trying to create a unique ecosystem partnership. Considerable time of the presentation was devoted to the interaction between Samsung and Windows. Kostya Ivanov translated The Verge's excellent material on this topic.

However, the Samsung + Microsoft situation is not a friendship story. If you remember, then Microsoft CEO Satya Nadella killed Windows Phone with an unwavering hand, moved Windows off its pedestal, reorienting the company towards cloud services and Azure. As I see it, the cooperation with Samsung is due to the fact that the company makes the best Android smartphones on the market, according to Microsoft. Here and the best quality, and high performance, and most importantly – wide sales.

Thus, for Microsoft, friendship with Samsung is a kind of massive beta test of how the company's services will work on smartphones. Last year there was an initial introduction of the Link to Windows function, this year they deepened it and added game streaming. Microsoft has a goal of distributing its services, so it will definitely not go in cycles and leave them as a unique feature of Samsung in the future. Rather, having run in, Microsoft will release “patches” that will allow any manufacturer to put Microsoft products on smartphones or integrate them into the system by installing a third-party application. And Samsung in this situation will remain "with a nose".

Microsoft Surface Duo

And speaking of Microsoft, it is impossible not to mention that in the near future the company will finally officially introduce its foldable Surface Duo smartphone. Device with two screens. Somewhat similar to the idea from LG, which promotes the option of a case with an additional screen.

Screen 5.6" folded, 8.3" unfolded. The device can open 360 degrees. Android 10, will be updated to the 11th version. As Snapdragon 855 chipset.

Strictly judge the device should not. Despite the fact that the Surface Duo will go on sale, this is not a commercial model, but rather a model for enthusiasts, based on which Microsoft will show its vision of development in the smartphone segment. The idea is too radical to be implemented now in partnership with Samsung. But if users like the option, then an easy partnership with LG can catch up by introducing both flagship and mid-range versions, thanks to LG Velvet.

Conclusion

On the example of Samsung, we see a company that has reached its peak as a manufacturer of smartphones and components. However, the attempt to create the notorious ecosystem that will bind users has not yet succeeded. A string of partnerships keeps you on top of the podium, and at the moment (believe it or not) Samsung's solutions are the best there is in the world of Android. The only trouble is that, unlike Apple, Samsung solutions can be reproduced by competitors much easier and easier, since Microsoft will only be happy if its products are installed on smartphones from other manufacturers.

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